SSHOW’s Latin typeface · Version 0.1
Soft · Even · Open
A Latin typeface SSHOW drew itself. It stands upright and steps back, so your story shows first.
Letters step back. Stories step forward.
Anyone with something to show is the hero at SSHOW. SSHOW puts that story on stage at its best.
SSHOW SEO Sans is the voice that carries the story, drawn so that small text, long passages and big titles on a presentation screen all speak in the same voice.
So the letters stand upright and step back. They stand straight, speak softly and give the story the front seat, so the reader’s eye goes straight to the story.
Good letters stay a step behind
and send the story forward.
The three words describe the shape of the letters, and the way SSHOW treats every story. Each attitude became a shape you can see.
Soft
The apexes of A, V and W are cut flat, and stroke ends finish level and straight. The letters were drawn soft from the very first stroke.
Even
From small screen text to long passages, the weight is balanced so every line keeps an even tone and rhythm.
Open
The openings of c and e and the inner spaces of a and o are wide open, so every letter keeps its own shape, even in small screen text.
Just as SSHOW built the engine that draws its screens from scratch, it drew this typeface from the very first stroke. Here is how, in three parts.
Every weight comes from a single set of design values. Three masters, Thin, Regular and Black, sit on one variable weight axis, joined in between, so the nine weights run on evenly as one family.
Where opinions differed, we built real drafts and chose with them side by side. That is how the level-cut stroke ends of the S were decided.
After choosing by eye, we hold the result with objective checks: figure widths, letter spacing and kerning, each verified one by one.
How SSHOW is made, in the letters too
Delicate in the details.
Solid underneath.
And wider still.
The height of every stroke cut, the space between letters and the kerning of each pair were refined one by one.
Every letter stands on one system of design values, upright and built the same way.
Drawn so one typeface can carry small text, long passages and titles on a presentation screen.
Click or tap the text below and write what you want to say. Change the weight, size, tracking and line height, and switch the font features on and off.
Drawn for Latin script.
font-weight: 900; font-size: 128px; letter-spacing: 0.000em; line-height: 1.00;
One variable weight axis runs smoothly from 100 to 900, from a quiet voice to a loud one, as evenly as one person speaking. Pick anywhere between the nine named weights.
Drag the slider or press a weight below, and the letters above follow. The axis default is 400.
All of Basic Latin and Latin-1 (Western European), plus ı Œ œ Ÿ, quotes and dashes, ₩ € ™ and a few math signs. Press a character to see it large, with its baseline and heights.
Set each letter large and you can see how carefully the small places were refined, and what was chosen and what was left out.
Every letter stands upright. The spine of the S runs calmly at about −17°.
The apexes of A, V and W are cut flat.
The default a has two storeys. Turn on ss01 for a single-storey a.
The stroke ends of c, e and s all finish level and straight.
Won, euro and per mille are included, so prices and ratios share one typeface.
Turn on ss02 and the l gains a tail, telling it apart from capital I and the figure 1 at a glance.
Turn on tnum and figures, commas, periods and colons share one width, so columns and clocks line up.
Turn on case and inverted marks, hyphens, dashes, colons, middle dots and guillemets rise to sit with capitals.
O and o are drawn close to circles; the round letters give a wide, soft impression.
We set it on a presentation screen, a poster, a phone, an app and figures, wherever stories will live.
Each one comes from the shapes of the letters.
It speaks in a low, even voice, composed even in big titles.
Every letter stands straight to hold up the story.
Open inner spaces read at a glance, even at small sizes.
Soft lines that speak plainly and warmly.
Always write the full name: SSHOW SEO Sans.
It’s already in the SSHOW editor’s font list.
News of the full release will be shared on this page.
The letters stand upright, waiting. Now, write your story.